Results, not claims — anonymised by industry.

Starting point

An energy tariff comparison platform wanted to build organic reach across postcodes, cities and tariff types — without producing content by hand for every combination.

Approach

A programmatic SEO architecture with a data model built from location and tariff data, clean internal linking, and a technical SEO foundation (Core Web Vitals, structured data).

Outcome

• Several thousand live indexed location and comparison pages
• Organic visibility scaled well beyond the original core offering
• Rollout without producing individual pages by hand

Starting point

A comparison portal for internet and mobile tariffs needed more organic landing pages and, at the same time, systematically tested ad creatives to scale paid and organic reach in parallel.

Approach

A combination of programmatic comparison and provider pages with variant sets for ads, driven by shared performance data instead of siloed channels.

Outcome

• A significantly larger set of indexed comparison pages
• More tested creative variants per month than manual production could deliver
• Shorter cycle time from idea to tested ad

Starting point

A multi-location provider wanted direct bookings instead of paying commissions to third-party platforms — with correct availability sync and a multilingual presence.

Approach

A production-ready booking platform with channel sync for availability, payments and multilingual set-up from the architecture up, rather than bolted on afterwards.

Outcome

• Direct booking share increased against third-party platforms
• Availability synced across channels, no double bookings
• Multilingual presence with no follow-on cost per language